Post by account_disabled on Jan 11, 2024 6:26:19 GMT
Quality Scores don’t mean you can’t advertise profitably on a keyword, there may be keywords that have low Quality Scores and click-through rates, don’t convert well, and slipped through the cracks of our analysis as we attempted to find good candidates for keywords that spend but don’t convert.
Among the factors in determining Quality Score is your historical, account-wide CTR and Quality Score, so having keywords in your account that aren’t helping drive your business directly (via conversions) and also hurt your account-wide CTR has a very real soft cost in that it drives down Quality Scores and subsequently drives up costs and makes it expensive to push out new keywords and ad groups.
But, not unlike with keywords that spend but don’t convert, these terms may also be suffering from low Quality Scores due to factors you could potentially correct, such as poor ad copy and keyword segmentation.
Extending the example above, let’s imagine we have a handful of keywords that are all driving very little spend but not converting – call it $10 per keyword over an extended period of time. In theory these keywords probably Whatsapp Mobile Number List wouldn’t be “pause ready” as they haven’t yet demonstrated that they aren’t profitable (if conversions are worth $100 to us, they could spend five times the current amount for a conversion and be extremely profitable), but these keywords – particularly in aggregate – may be costing us money indirectly.
Among the factors in determining Quality Score is your historical, account-wide CTR and Quality Score, so having keywords in your account that aren’t helping drive your business directly (via conversions) and also hurt your account-wide CTR has a very real soft cost in that it drives down Quality Scores and subsequently drives up costs and makes it expensive to push out new keywords and ad groups.
But, not unlike with keywords that spend but don’t convert, these terms may also be suffering from low Quality Scores due to factors you could potentially correct, such as poor ad copy and keyword segmentation.